Pursuit

About Pursuit

Pursuit is an AI-powered intelligence platform designed to transform how businesses sell to the public sector. It serves as a critical growth engine for government contractors, technology providers, and any company targeting state, local, and education (SLED) markets. The platform solves the fundamental challenge of public-sector sales: navigating a vast, fragmented, and opaque landscape where critical buying signals are buried in documents, meeting transcripts, and budget reports. Pursuit's core mission is to make it easier to serve the public sector by delivering tools that remove friction from the sales process. Its primary value proposition is threefold: it scores every public-sector entity to identify where win probability is highest, uses AI to detect live buying signals long before an RFP is published, and surfaces the exact right contacts to build a complete buying committee. This allows sales teams to evolve from reactive RFP chasers to proactive strategic partners, focusing their efforts where it truly matters and never missing the narrow buying window. By providing enterprise-level research on over 90,000 entities and 4 million contacts, Pursuit empowers organizations to scale their public-sector revenue with precision and confidence.

Features of Pursuit

Pursuit Radar

Pursuit Radar acts as your 24/7 signal detection system. It uses AI to continuously scan millions of public documents, meeting transcripts, and news sources across 90,000+ SLED entities. The AI is trained to match specific public-sector problems to your company's solutions, delivering immediate alerts the moment a relevant topic is mentioned. This goes beyond simple keyword matching to understand context, ensuring sales teams receive timely, relevant, and actionable intelligence that includes guidance on whom to contact and what to say, transforming raw data into ready-to-execute outreach.

Pursuit Intel

Pursuit Intel is the comprehensive data engine powering informed outreach. It provides constantly refreshed data on over 3 million public-sector contacts and 90,000+ entities, pushed directly into your CRM. This includes deep entity data like fiscal year-end, operating budgets, and federal funding sources. A key capability is its propensity-to-buy modeling, which helps you find prospects that resemble your best existing customers. Additionally, it allows you to track competitors and the existing tech stack of target accounts, providing a holistic view for strategic planning and real-time execution.

Pursuit Chrome Extension

The Pursuit Chrome Extension brings powerful intelligence directly into your daily workflow. As you browse government websites, news articles, or LinkedIn, the extension automatically detects the public-sector entity and surfaces the full buying committee. It shows CRM presence indicators for known contacts and entities and enables seamless, one-click exporting of comprehensive contact lists—complete with department and role-based filtering—directly into your Salesforce or other CRM, eliminating manual data entry and ensuring your database is always current.

AI-Powered Entity Scoring & Insights

At the core of Pursuit is an AI engine that scores and analyzes every public-sector entity. This goes beyond static firmographics to dynamically assess live plans, budget allocations, and discussed priorities. The system instantly reveals the plans and budgets for entities, allowing sales and marketing teams to prioritize accounts based on actual buying signals and strategic fit rather than guesswork, dramatically increasing pipeline generation efficiency and win rates.

Use Cases of Pursuit

Proactive Pipeline Generation for Sales Teams

Sales representatives use Pursuit to shift from reacting to public RFPs to building pipeline months in advance. By receiving daily alerts from Radar on budget discussions and project mentions, reps can identify and engage with prospects who have a documented need but have not yet formalized a procurement process. This allows them to shape requirements, build relationships with key stakeholders surfaced by Intel and the Chrome Extension, and enter the buying cycle as a trusted advisor rather than just another bidder.

Strategic Account Planning & Territory Management

Sales leadership and operations teams leverage Pursuit for strategic planning. Using the entity scoring and propensity-to-buy models in Intel, managers can objectively define high-priority territories and accounts. They can analyze competitor footprints and budget cycles to allocate resources effectively. This data-driven approach ensures reps focus on accounts with the highest win probability, leading to more efficient teams and increased overall win rates, as evidenced by customer case studies showing doubled win rates for high-target accounts.

Accelerating Research & CRM Data Enrichment

Market researchers and sales development representatives (SDRs) use Pursuit to eliminate weeks of manual research. Instead of scouring hundreds of disparate government websites, the platform provides a single source of truth for accurate contact and entity data. The Chrome Extension allows for instant data capture and CRM enrichment during prospecting sessions, ensuring teams have comprehensive visibility into every staff member and can build complete account maps in minutes instead of days.

Competitive Intelligence & Market Analysis

Product marketing and competitive intelligence teams utilize Pursuit to monitor the market landscape. By tracking the technology stacks currently in use by target entities and monitoring public discussions about competitors, companies can gain valuable insights. This intelligence informs product positioning, messaging, and go-to-market strategy, allowing businesses to tailor their offerings and counter-messaging based on real-world public-sector adoption and sentiment.

Frequently Asked Questions

What types of public-sector entities does Pursuit cover?

Pursuit provides comprehensive coverage of the U.S. state, local, and education (SLED) market, including all 50 states, counties, cities, towns, K-12 school districts, public universities, and special districts (like transportation, utility, and housing authorities). This encompasses over 90,000 distinct public entities, ensuring you have visibility into the entire landscape of potential government customers.

How does Pursuit's AI detect relevant buying signals?

Pursuit's AI is trained to understand the specific context of public-sector procurement and the problems your solutions address. It goes beyond simple keyword alerts by scanning documents, meeting minutes, and transcripts to identify discussions related to budget allocations, project initiatives, pain points, and strategic plans. The AI matches these discussions to your solution profile, ensuring you are alerted only to highly relevant, actionable opportunities.

How does Pursuit integrate with my existing tech stack, like Salesforce?

Pursuit is built for seamless integration with major CRM platforms, especially Salesforce. The Pursuit Intel module can be configured to automatically push enriched account data, contact information, and buying signals directly into your CRM fields. The Chrome Extension also features one-click sync functionality, allowing users to add newly discovered contacts and entities to Salesforce instantly, maintaining a single, up-to-date system of record.

Is Pursuit suitable for companies new to selling to the government?

Absolutely. Pursuit is designed to accelerate the learning curve for any organization targeting the public sector. It demystifies the complex SLED landscape by providing clear entity scoring, contact information, and live intelligence. This allows newer entrants to compete effectively by focusing their efforts strategically, understanding procurement cycles, and building relationships with the right contacts from the outset, significantly reducing the time to first contract.