Avina

About Avina

Avina is the AI-powered growth engine for modern revenue teams, designed to transform how businesses identify and capture their next wave of customers. It solves the fundamental challenge of information overload and signal blindness by unifying disparate data points into a clear, actionable picture of buyer intent. Built for sales, marketing, and revenue operations professionals, Avina continuously monitors and synthesizes signals from across the web, your CRM, email and call interactions, advertising engagement, and company news. It then employs advanced Large Language Models (LLMs) to interpret the full context behind each interaction—understanding not just what a prospect did, but what it truly means. This allows Avina to score and prioritize accounts with human-like judgment, delivering a live, ranked list of genuinely warm opportunities. The platform seamlessly plugs into essential tools like Salesforce, HubSpot, LinkedIn, and major sales engagement platforms, turning identified intent into immediate action. By automating the push of hot accounts to reps, building targeted ad audiences, and triggering personalized sales sequences, Avina ensures your team reaches in-market buyers before the competition does. It represents a critical evolution from manual, spray-and-pray outbound to a proactive, signal-driven growth motion.

Features of Avina

AI-Powered Signal Scoring

Avina's core intelligence lies in its use of LLMs to read and interpret the full context behind every prospect interaction. Instead of relying on simple keyword matches or volume-based scoring, the AI analyzes what a prospect did and infers what it meant, scoring accounts the way a seasoned sales leader would. This results in a highly accurate, live leaderboard of accounts ranked by their genuine purchase intent, filtering out noise and highlighting only the most promising opportunities for your team to pursue.

Unified Intent Monitoring

The platform acts as a central nervous system for your go-to-market strategy, continuously capturing real-time buying signals from a vast array of sources. It unifies first-party data (CRM activity, email opens, call transcripts), third-party intent data, and public web data (company news, job changes, ad engagement). This holistic view ensures no signal is missed, providing a 360-degree perspective on which accounts are actively researching solutions in your market.

Automated Workflow Orchestration

Avina is built for action, not just observation. When high-intent signals are detected, the platform automatically triggers the next steps across your sales and marketing stack. It can push enriched lead and account records directly to your CRM, add contacts to personalized sales sequences in tools like Outreach or Salesloft, and build lookalike audiences in your advertising platforms to capture broader demand.

Seamless Ecosystem Integration

Designed to fit into existing workflows without disruption, Avina integrates deeply with the tools revenue teams already use. It connects to major CRMs (Salesforce, HubSpot), sales engagement platforms, LinkedIn, and enrichment databases like Apollo. Signals and insights can be delivered via a dedicated web inbox, pushed directly into Slack for instant team alerts, or synced silently in the background to your systems of record.

Use Cases of Avina

Accelerating Sales Pipeline Generation

Sales development representatives (SDRs) and account executives use Avina to move beyond cold outreach. The platform provides a daily, prioritized list of accounts showing clear buying signals, such as visiting pricing pages, engaging with specific content, or announcing relevant initiatives. This allows reps to focus their efforts on warm, informed conversations, dramatically increasing connect rates and shortening sales cycles by engaging buyers who are already in-market.

Powering Account-Based Marketing (ABM) Campaigns

Marketing teams leverage Avina to execute precise, signal-triggered ABM plays. When a target account shows intent, Avina can automatically add key contacts to tailored email nurture sequences, trigger personalized ad campaigns, and alert the assigned account team via Slack. This ensures marketing efforts are hyper-relevant and timely, increasing engagement and driving account penetration at the ideal moment.

Enhancing Revenue Operations & Intelligence

Revenue operations professionals utilize Avina to create a scalable, data-driven foundation for the entire GTM team. By unifying all intent signals into a single scoring model and automating data enrichment and routing, RevOps can ensure process consistency, improve lead qualification, and provide actionable intelligence to leadership on market trends and buying committee activity.

Identifying Expansion & Renewal Opportunities

Customer success and account management teams use Avina to monitor existing accounts for signals of expansion, renewal risk, or advocacy. News of funding, hiring in new departments, or engagement with advanced feature content can signal an opportunity for upsell. Conversely, a lack of engagement or competitive hiring may indicate churn risk, allowing for proactive intervention.

Frequently Asked Questions

What data sources does Avina monitor?

Avina monitors a comprehensive range of data sources to build a complete intent picture. This includes your first-party data from CRM systems (like Salesforce/HubSpot), email and sales engagement platforms (like Outreach/Salesloft), and call recordings. It also integrates third-party intent data and scans public web sources for relevant company news, job changes, and technographic signals, creating a unified feed of actionable insights.

How does Avina's AI scoring differ from traditional lead scoring?

Traditional lead scoring often relies on arbitrary point values for actions like website visits or form fills. Avina's AI uses Large Language Models to understand the context and meaning behind an interaction. It reads the content a prospect engaged with, analyzes the nuance in conversation transcripts, and evaluates the significance of job changes, scoring accounts with a depth of understanding that mimics human judgment for far greater accuracy.

Can Avina integrate with our existing tech stack?

Yes, seamless integration is a cornerstone of Avina's design. It offers native integrations with major CRMs (Salesforce, HubSpot), sales engagement tools (Outreach, Salesloft, Apollo), LinkedIn, and communication platforms like Slack. This allows it to pull in activity data and push out prioritized accounts, enriched leads, and alerts directly into the tools where your team already works.

How quickly can my team start seeing results with Avina?

Teams can typically get started and see their first stream of prioritized, in-market accounts within 30 minutes of setup. The platform begins monitoring and processing signals immediately upon connecting your data sources. The automated workflows for enrichment, CRM sync, and sequence triggering can be configured rapidly, allowing for near-instantaneous translation of intent into actionable pipeline.