Avina

Avina represents the critical evolution for modern revenue teams, moving from a reactive, spray-and-pray outbound model to a proactive, signal-driven growth engine. It is the AI-powered GTM platform designed to solve the fundamental challenge of information overload and signal blindness that plagues sales, marketing, and revenue operations professionals. By unifying disparate data points from across the web, your CRM, email, calls, advertising, and company news, Avina creates a clear, actionable picture of true buyer intent. Its core innovation lies in using advanced Large Language Models (LLMs) to interpret the full context behind every interaction—understanding not just what a prospect did, but what it truly means for their buying journey. This allows Avina to score and prioritize accounts with human-like judgment, delivering a live, ranked list of genuinely warm opportunities. The platform seamlessly integrates with essential tools like Salesforce, HubSpot, and LinkedIn, turning identified intent into immediate action through automated workflows. Avina empowers teams to stop chasing cold leads and start closing warm ones by ensuring they reach in-market buyers with the right message at the right time, before the competition does.

AI Signals Agent

This core feature allows you to define the exact buying signals that matter to your business using plain language. Describe specific buying behaviors—like feature launches, tech stack changes, or strategic pivots—and the AI agent builds a custom signal to monitor for them. It reads context, not just keywords, to catch subtle buying moments that fixed-signal platforms miss, continuously scanning first-party, third-party, and web data to surface tailored intent.

Web Visitor Identification (X-Ray Pixel)

Avina solves the problem of anonymous website traffic by combining providers like RB2B, Vector, and Clearbit into a single, powerful pixel. It automatically identifies the 98% of visitors who leave no trace, enriching them with firmographic and contact data in real time. High-intent prospects are then instantly routed to sales, turning anonymous browsing into actionable, warm leads before they engage with competitors.

Unified Intent Feed & Monitoring

The platform continuously scans and unifies signals from your website, CRM, LinkedIn, job boards, news, SEC filings, and the open web into a single, comprehensive feed. This gives your team full visibility into every account's activity, ensuring no buying signal slips through the cracks between disparate data sources and providing a complete picture of account engagement.

AI-Powered Account Scoring & ICP Filtering

Raw signals are transformed into clear, prioritized opportunities. You can define your Ideal Customer Profile (ICP) once, and Avina automatically filters out non-matching accounts. Then, its AI scoring engine ranks every account by real-time signal strength, company fit, and historical engagement, updating scores dynamically so reps always know exactly where to focus their efforts for maximum impact.

Proactive Account-Based Outreach

Sales teams can shift from generic, cold outreach to highly targeted, timely engagement. When Avina detects a key signal from an account in your TAM—such as a champion moving roles, a hiring surge for a relevant department, or engagement with specific content—it automatically enriches the data and pushes the hot lead to the assigned rep via Slack or CRM, enabling personalized outreach while intent is hottest.

Real-Time Lead Routing & Prioritization

Revenue and sales operations leaders can eliminate manual lead sorting and ensure efficiency. Avina's AI scores and prioritizes all incoming signals based on ICP fit and intent strength, then automatically routes the highest-potential opportunities to the most appropriate sales representative or team, ensuring no warm lead goes cold due to delayed or misdirected follow-up.

Targeted Advertising Audience Activation

Marketing teams can maximize ad spend efficiency by creating hyper-targeted audiences based on real-time buying signals. When Avina identifies accounts showing intent, such as visiting pricing pages or researching competitors, those accounts can be automatically synced to advertising platforms like LinkedIn to trigger tailored ad campaigns, ensuring marketing efforts are focused on in-market buyers.

Automated Sales Sequence Triggering

To scale personalized outreach, teams can set up automations where specific buyer signals trigger enrollment into pre-built, multi-channel sales sequences. For example, when a prospect from a target account downloads a key whitepaper, Avina can automatically add them to a tailored email and LinkedIn sequence with relevant messaging, ensuring consistent, timely follow-up without manual effort.

What kind of buying signals can Avina detect?

Avina detects a wide range of intent signals across first-party, third-party, and web data. This includes out-of-the-box signals like website visits, job postings, hiring surges, champion role changes, social engagement, and ad interactions. Most powerfully, you can use the AI Signals Agent to describe custom buying behaviors in plain language, and Avina will build a signal to monitor for that specific context, such as tech stack changes or feature launches.

How does Avina's AI scoring work compared to traditional lead scoring?

Traditional lead scoring often relies on rigid, point-based rules for specific actions. Avina's AI scoring uses Large Language Models (LLMs) to understand the context and meaning behind each interaction within the full narrative of an account's activity. It evaluates signal strength, company fit (ICP), and historical engagement holistically, ranking accounts with human-like judgment that updates in real-time as new signals occur, providing a dynamic and nuanced priority list.

How quickly can my team start seeing results with Avina?

You can begin capturing intent signals from day one. By connecting your data sources (like your website, CRM, and ad platforms), Avina immediately starts monitoring with out-of-the-box signals, providing instant visibility into anonymous web traffic and other common intent indicators. Building custom signals with the AI Agent and setting up automations can be done rapidly, allowing teams to transition to a signal-driven motion without a long implementation period.

What integrations does Avina support?

Avina is built to seamlessly plug into the essential tools modern revenue teams use daily. This includes core CRM platforms like Salesforce and HubSpot, sales engagement platforms, LinkedIn, advertising networks, and communication tools like Slack and email. These integrations enable the automatic flow of data into Avina for analysis and, crucially, allow Avina to trigger immediate actions—like creating a task in your CRM or sending an alert to Slack—based on identified intent.