AutomagicWP

AutomagicWP represents the next evolutionary step for WordPress professionals who have outgrown the manual, repetitive "ZIP loop" of plugin and theme distribution. It is a private, automated distribution hub designed to transform how updates are shipped to client sites. The core value proposition is profound time recovery: instead of logging into dozens of separate wp-admin dashboards to upload files, you upload a release to AutomagicWP once. Every connected WordPress site then updates itself automatically using WordPress's own native update mechanism. This seamless process ensures clients receive updates reliably while developers and agencies reclaim hours every week. It's built for a spectrum of growing creators: from the solo developer streamlining their workflow, to agencies managing expansive client portfolios, to premium plugin/theme creators needing a professional distribution channel without the complexity of a full e-commerce platform. Beyond mere file delivery, AutomagicWP elevates your work with support for icons, banners, screenshots, and detailed changelogs, giving your plugins a polished, professional presence within the wp-admin itself. By integrating modern CI/CD via GitHub Actions and a comprehensive REST API, it fits perfectly into a mature development workflow, turning a tedious chore into a fully automated, reliable pillar of your business.

Automated Release Distribution

Upload a plugin or theme ZIP file once, and AutomagicWP handles the rest. It creates a structured release with versioning and then propagates it automatically to every connected WordPress site. These sites check for updates on their normal schedule and pull the new version seamlessly through WordPress's standard update mechanism, eliminating all manual client-site logins and file uploads.

Centralized Plugin Repository & Management

Manage all your plugins and themes from a single, unified dashboard. This private repository acts as your distribution command center, where you can oversee version history, status, and details for every product you build. Connect sites with a single API key, and your entire ecosystem stays synchronized from one central point of control.

Professional Plugin Presentation

Give your plugins and themes a professional edge directly within the WordPress admin. AutomagicWP allows you to upload icons, banners, and screenshots, and write detailed descriptions, changelogs, and FAQs. This transforms your basic ZIP file into a polished product listing that enhances credibility and user experience for your clients.

CI/CD & GitHub Actions Integration

Fully automate your deployment pipeline. By connecting your GitHub repository, you can trigger releases automatically by pushing a tag. This CI/CD integration means the moment your code is merged and tagged, a new release is built and distributed without any manual intervention, bridging the gap between development and live updates instantly.

WordPress Development Agencies

Agencies managing dozens or hundreds of client sites can standardize and automate their update process. AutomagicWP ensures every client receives updates simultaneously and reliably, eliminating human error and freeing up significant billable hours previously spent on manual maintenance, allowing the agency to scale its service offerings efficiently.

Independent Plugin & Theme Developers

Solo creators who distribute premium or custom-built plugins can use AutomagicWP as a professional, white-label distribution platform. It provides all the infrastructure needed for automated updates and professional presentation without the overhead and complexity of building and maintaining a full e-commerce or licensing system.

Freelancers Managing Client Portfolios

Freelancers tired of the repetitive "ZIP loop" for a handful of ongoing clients can connect each site once and be done. This ensures their clients always have the latest, most secure versions of custom functionality installed, improving service quality and allowing the freelancer to focus on new development work instead of maintenance.

Teams with Modern Development Workflows

Development teams that have adopted CI/CD and Git-based workflows can integrate AutomagicWP directly into their process. The GitHub Action and REST API allow releases to be triggered from code commits, making update deployment a natural, automated extension of the development cycle rather than a separate, manual task.

What is AutomagicWP?

AutomagicWP is a private distribution platform built specifically for WordPress plugins and themes. It automates the entire process of shipping updates by allowing you to upload a release once, after which every WordPress site you've connected will update itself automatically using WordPress's built-in update mechanism, completely eliminating manual file uploads.

How does automatic plugin updating work?

You install a small connector on each WordPress site and link it to your AutomagicWP account with an API key. When you publish a new release, AutomagicWP serves it as an update source. Each connected site periodically checks for updates (just like it checks WordPress.org) and sees the new version, prompting a standard one-click update in the wp-admin.

Is AutomagicWP free to start?

Yes. AutomagicWP offers a free Starter tier with no credit card required to begin. This plan includes support for one plugin, allowing you to fully test the automated workflow, connect sites, and ship releases, making it easy to validate the time-saving benefits before scaling up.

Does AutomagicWP support version history and rollbacks?

Absolutely. Every release you upload is stored permanently in your version history within the dashboard. This provides a clear audit trail and allows you to download any previous version as a ZIP file whenever needed, offering complete control over your release management and the ability to revert if necessary.

AutomagicWP offers simple, tiered pricing designed to scale with your growth. The Starter plan is free forever, perfect for launching your first plugin with 500 MB storage and 20 releases. The popular Pro plan (€9/month, billed annually at €96) supports up to 10 plugins and includes unlimited releases and 10 GB storage, ideal for developers managing multiple products. For large-scale operations, the Agency plan (€29/month, billed annually at €348) offers unlimited plugins and 100 GB storage. All paid plans include automatic site updates, CI/CD & GitHub Action integration, full REST API access, and priority support.