fnel

fnel is the evolution of funnel analytics, purpose-built for the modern solo founder, indie hacker, and early-stage startup. In the critical early stages of growth, your focus must be on building, iterating, and converting—not on wrestling with complex, generic analytics suites. Traditional platforms like Google Analytics or Mixpanel, while powerful, often create a barrier to insight with their overwhelming dashboards, complex event schemas, and lengthy setup processes. fnel streamlines this journey from data to decision. With a single line of code, you can implement comprehensive funnel tracking and instantly visualize where your users are progressing and, more importantly, where they are dropping off in real-time. This laser focus on the user journey—from initial signup and onboarding to final conversion—provides the clarity needed to identify and fix conversion leaks with unprecedented speed. It’s more than a tool; it's a growth partner designed for velocity. By removing the traditional setup headaches and steep learning curves, fnel empowers you to spend less time configuring and more time optimizing the key areas of your business, validating ideas faster, and scaling your product with confidence.

Real-Time Funnel Visualization

See exactly where users drop off in your critical business flows as it happens. fnel provides an instant, visual dashboard that maps your entire funnel—be it a SaaS signup, e-commerce checkout, or lead generation process. This real-time insight allows you to move from guessing to knowing, enabling immediate action to fix conversion leaks before they impact your growth trajectory, all without navigating complex, generic analytics interfaces.

One-Line Code Integration

Accelerate your path to insight with a setup process measured in minutes, not days. fnel eliminates the need for complex SDK configurations and intricate event schema planning. By adding just a single snippet of code to your project, you can start sending events and tracking your funnel instantly. This developer-friendly approach ensures you can integrate powerful analytics from day one, keeping the focus on building your product.

Smart Drop-Off Alerts

Move from passive monitoring to proactive optimization. fnel’s system automatically monitors your funnel steps and detects when a specific stage suddenly underperforms or experiences a higher-than-usual drop-off rate. You receive immediate alerts about these conversion leaks, allowing you to investigate and address issues—like a broken payment page or a confusing form—before they cost you significant revenue or users.

A/B Test Validation at the Funnel Level

Validate your experiments based on what truly matters: step-level conversion impact. Unlike tools that focus on superficial vanity metrics, fnel allows you to compare A/B test variants directly within the context of your funnel. See precisely which variant drives more users from the signup form to activation, giving you statistically significant confidence in your decisions and ensuring your optimizations contribute to real business growth.

Validating a New SaaS Product

For founders in the validation phase, understanding user intent is everything. Implement fnel from your first landing page to track the journey from visitor to activated user. Instantly see if users are dropping off at the signup form, during email verification, or in the onboarding tutorial. This clear, step-by-step insight helps you pinpoint friction points in your core flow, allowing for rapid iteration to improve conversion before scaling.

Optimizing E-Commerce Checkout Conversion

For e-commerce stores, a leaky checkout is lost revenue. fnel visualizes the critical path from cart addition to order confirmation. Identify if users are abandoning at the shipping information page, during payment entry, or due to unexpected costs. With real-time data on these specific drop-off points, you can make targeted fixes—like simplifying forms or clarifying shipping options—to recover potentially lost sales and increase average order value.

Measuring Agency Lead Funnel Performance

Marketing agencies and consultants need to prove campaign ROI. fnel tracks a lead generation funnel from initial form submission or ad click, through qualification, to the final booked call or proposal sent. This provides transparent, undeniable data on which marketing channels and campaigns are actually driving qualified leads through the entire sales process, enabling smarter budget allocation and campaign strategy.

Managing and Scaling a Side Project

Solo developers and indie hackers managing side projects need maximum insight with minimal overhead. fnel’s simple setup and intuitive dashboard are perfect for this stage. Track user engagement, feature adoption, and conversion without the administrative burden of a large analytics platform. It provides the essential metrics needed to grow your project efficiently, helping you decide where to focus your limited development time for the biggest impact.

How is fnel different from Google Analytics or Mixpanel?

fnel is purpose-built exclusively for funnel analysis and speed, unlike the broad, complex suites of GA or Mixpanel. Where those platforms require days of setup, complex event taxonomy, and sifting through noise, fnel delivers step-level funnel insights and automatic drop-off detection with one code snippet. It's designed to answer one critical question fast: where are users leaving, and what should I fix next?

Is there a free plan available?

Yes. fnel offers a Free Starter plan designed for validation and early growth. It includes up to 5,000 events per month, tracking for up to 3 funnels, a real-time dashboard, and basic drop-off analysis. You can start using it immediately without a credit card, making it risk-free to begin understanding your user journey before upgrading as your needs evolve.

What are the details of the Pro and Lifetime plans?

The Pro plan is $12/month (or $9.99/month when billed annually) and includes 100,000 events/month, unlimited funnel tracking, advanced drop-off analysis, data export capabilities, and priority support. The Lifetime Access plan is a one-time payment that includes all Pro features permanently, plus lifetime updates, early access to new features, and premium support, with no monthly fees ever.

How long does setup take?

Setup is designed to be completed in minutes. After creating an account, you simply install the fnel package, add your unique API key to your project's configuration, and begin tracking events with simple fnel.track() calls. You can start seeing live funnel data in your dashboard almost immediately, with zero complex configuration required.