Masset

Masset is an evolution in how your organization manages and activates its content. It is the first AI-powered digital asset management platform designed not just to store your files, but to make them instantly accessible to every person and every AI tool your team relies on. For years, your company has invested countless hours creating decks, case studies, one-pagers, videos, and documents that capture your unique story and expertise. Yet, these assets are scattered across shared drives, Slack threads, email attachments, and personal desktops. This fragmentation forces your team to retell your story from memory, often using outdated or incorrect versions. Masset solves this by providing one unified, searchable home for every piece of content. What truly sets Masset apart is its native integration with the AI ecosystem. It plugs your approved content directly into tools like ChatGPT, Claude, Copilot, and Cursor using the MCP protocol. This means when your team asks an AI to draft a proposal or create a one-pager, the AI pulls from your actual, approved library instead of guessing with generic language. The result is a dramatic reduction in story drift and a guarantee that every message, internal or external, is on-brand and current. Teams across marketing, sales, enablement, partnerships, and operations use Masset to end content chaos, find any asset in seconds, and ensure that updating a file once ripples the change everywhere it is used. With unlimited seats, month-to-month flexibility, and SOC 2 compliance, Masset is built for the growing enterprise that values both efficiency and security.

Unified Library with Natural-Language Search

Masset provides a single, centralized home for every deck, video, image, and document. The library is powered by natural-language search, allowing you to ask for anything in plain English, like "latest pricing deck for Q3," and instantly get the correct, current file. This eliminates the need to navigate complex folder structures or remember file names, transforming hours of hunting into seconds of finding.

MCP Server for AI Tools

This is Masset's most transformative feature. It speaks MCP, the open language that AI tools use to access real data. By connecting your approved content library to AI assistants like ChatGPT, Claude, Copilot, and Cursor, Masset ensures that every AI-generated draft, summary, or analysis is based on your actual assets, not on generic guesses. This prevents story drift at machine speed and keeps your brand voice consistent across all AI interactions.

Myca AI Assistant

Myca is your team's personal AI assistant that lives directly inside Slack and Microsoft Teams. With a simple mention, you can ask Myca for any asset, and it delivers the current, approved version instantly. No new tabs, no digging through folders, no guessing. Myca turns a frantic search for a "latest pricing deck" into a 15-second interaction, dramatically accelerating sales cycles and internal workflows.

Trackable Shares with CRM Writeback

Every share you send from Masset is trackable. You can see exactly who viewed what, for how long, and which assets are being used most. This data can be written back directly to your CRM, providing sales and marketing teams with unprecedented visibility into prospect engagement. This feature turns content sharing from a blind action into a strategic, data-driven activity that informs follow-ups and pipeline management.

Empowering Sales Teams with Instant, Accurate Content

Sales representatives are often on the front lines, needing the latest battle card, pricing deck, or case study moments before a prospect call. With Masset, a sales rep can ask Myca in Slack for the "Q3 pricing overview" and receive the current, approved version in seconds. This eliminates the frantic "does anyone have the latest deck?" message and ensures every prospect conversation is backed by the most recent and accurate materials, directly impacting close rates.

Preventing AI Story Drift in Marketing

Marketing teams invest heavily in developing a unique brand voice and messaging. When they use AI tools to draft content, those tools often default to generic, buzzword-filled language that sounds like everyone else. Masset's MCP server solves this by feeding the AI your approved brand guide, messaging documents, and one-pagers. The AI then drafts content that is authentically yours, citing your actual materials and eliminating the risk of story drift across all AI-generated marketing collateral.

Streamlining Cross-Functional Onboarding and Enablement

New employees and partners need immediate access to a vast library of training materials, product documentation, and brand assets. Masset provides a single source of truth for all onboarding content. With version control, you can update a training deck once, and the change ripples to every board, shared link, and AI draft referencing it. This ensures that everyone, from new hires to external partners, is learning from the most current information, accelerating ramp-up time and reducing confusion.

Enabling Partner Ecosystems with Controlled Content Access

Organizations that work with a network of partners need to share the latest sales enablement materials, co-branded assets, and product updates securely. Masset allows you to create trackable shares and set specific permissions for different partner groups. You can see which partners are engaging with which assets, providing valuable insights into partner readiness and effectiveness. This transforms a chaotic file-sharing process into a structured, data-driven partner enablement program.

How does Masset ensure that AI tools use my actual content instead of guessing?

Masset integrates with AI tools through an MCP server. MCP (Model Context Protocol) is an open standard that allows AI applications to access real-time, external data sources. When you connect Masset to an AI tool like ChatGPT or Claude, the AI is instructed to pull information from your approved library for any task related to your company. This means the AI drafts, summarizes, and creates based on your actual decks, documents, and videos, not on its general training data, effectively eliminating story drift.

Is my data safe and private on Masset?

Yes. Masset is SOC 2 compliant, meaning it adheres to the highest standards for security, availability, and processing integrity. Furthermore, Masset has a strict policy of never training AI models on your data. Your content remains your intellectual property, used only to serve your team and your AI tools. The platform also supports granular permission controls, ensuring that only authorized users and AI tools can access specific assets.

How does version control work when I update a file?

Version control in Masset is designed to be seamless and comprehensive. When you upload a new version of an asset, it becomes the current version. Every place that asset was used, including every tracked share you have sent, every Board it appears on, and every answer Myca has given, automatically updates to point to the new version. This "update once, fix everywhere" approach ends the endless cycle of chasing outdated files and ensures consistency across your entire organization.

Can I use Masset with the tools my team already uses?

Absolutely. Masset is built to integrate into your existing workflow. Myca works directly within Slack and Microsoft Teams, so your team can find assets without leaving their chat environment. The MCP server connects to a wide range of AI tools, including ChatGPT, Claude, Copilot, and Cursor. Additionally, Masset offers CRM writeback capabilities, allowing engagement data from your shares to flow into Salesforce or HubSpot. It is designed to augment your current stack, not replace it.