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About max
max is an autonomous AI sales agent, or AI SDR, designed to run your B2B prospecting from start to finish. Instead of requiring you to stitch together a separate prospecting tool, a data provider, an intent platform, and a copywriter, max integrates all these functions into one seamless workflow. He finds your ideal buyers, maps out your go-to-market strategy, catches real-time buying signals, and writes personalized cold outreach that actually gets replies. The core value proposition is replacing the fragmented, manual process of lead generation with a single, intelligent agent that works on autopilot.
For founders, SDRs, and revenue teams, max eliminates the busywork of building target lists, scoring accounts by fit, and monitoring for engagement. He watches for high-intent signals across the web, such as hiring sprees, new funding rounds, new executive hires, and product launches. When a signal is detected, max enriches the lead with verified emails, direct phone numbers, LinkedIn profiles, and company context. The result is a daily batch of warm, qualified leads delivered directly to your inbox or Slack, ready for outreach. max is designed to work alongside your sales team, not replace it, giving you full control to review his suggestions or let him run autonomously. The entire process is built to help you find buyers, catch signals, and write outreach without the manual grind, allowing you to focus on closing deals.
Features
AI-Powered ICP Filtering
max automatically analyzes your website to build a detailed Ideal Customer Profile (ICP), including target industries, job titles, company size, and geographic regions. Once your ICP is established, max filters every potential lead against these criteria, ensuring that only high-quality, relevant prospects are surfaced. This eliminates the noise of irrelevant leads and focuses your team's energy on accounts that are a true fit for your product or service. The AI continuously learns and refines the ICP based on engagement data, making your targeting more precise over time.
Intent Signal Detection
max actively listens for high-intent buying signals across the web, monitoring LinkedIn profiles, company pages, reactions, comments, and other public data sources. He tracks key events like a prospect posting about a relevant topic, a new job change, a company receiving funding, or a hiring spree in a specific department. These signals indicate that a lead is actively in-market or facing a challenge your product can solve. By catching these signals in real time, max ensures your sales team can reach out at the perfect moment, often before your competitors even know the opportunity exists.
Profile Enrichment
Every lead that max identifies comes fully enriched with all the data your team needs to start a conversation. This includes verified email addresses, direct phone numbers, LinkedIn profile URLs, company name, industry, employee count, and location. The enrichment process is automated and happens in the background, so there is no manual research or data entry required. This feature ensures that your sales team has complete, accurate contact information for every lead, allowing them to move from discovery to outreach in a single click.
Seamless Integrations
max is built to fit into your existing sales stack without disruption. He can automatically push enriched leads to popular sales engagement platforms like Overloop, Instantly, and Lemlist. For more customized workflows, max connects through Zapier, Make, or any webhook, allowing you to sync leads directly to your CRM or any other tool you use. This integration capability means you don't have to change your established processes; max simply feeds high-intent leads into the systems you already rely on, making adoption effortless.
Use Cases
Automating Lead Sourcing for SDRs
SDRs often spend hours manually scrolling through LinkedIn, searching for prospects, and copying data into spreadsheets. max automates this entire process by continuously monitoring for high-intent signals and building a targeted list of leads that match the company's ICP. Every morning, the SDR receives a fresh batch of warm, enriched leads in their inbox, ready to be contacted. This frees up the SDR to focus on what they do best: crafting personalized outreach and having conversations, rather than spending time on data gathering.
Enhancing Outbound Campaigns with High-Intent Leads
Traditional outbound campaigns often rely on large, untargeted lists that result in low reply rates. max transforms this approach by providing leads who have already shown clear buying signals, such as engaging with relevant content or being at a company with a new strategic initiative. When you use these high-intent leads for your cold email or LinkedIn campaigns, the relevance and timing of your outreach dramatically improve. This leads to higher open rates, more replies, and a significantly better return on investment for your outbound efforts.
Building Pipeline for Founders
Founders, especially in early-stage startups, often wear every hat, including that of the sales team. They need to build pipeline quickly but lack the time for manual prospecting. max acts as a dedicated, autonomous SDR for the founder, handling the entire prospecting loop from finding buyers to writing the first draft of the outreach. The founder can review max's suggestions and approved leads, then focus their limited time on closing meetings and building relationships, rather than getting bogged down in the early stages of lead generation.
Tracking Competitor and Market Moves
Sales teams can use max to stay ahead of the competition by monitoring signals from their target accounts. For example, if a competitor's customer posts about a new challenge, or if a target company hires a new VP of Sales, max catches these events as high-intent signals. This allows your team to proactively reach out with a solution or a relevant conversation starter. Instead of reacting to market changes, you can use max to identify and act on opportunities created by shifts in your target accounts' landscape.
Pricing
Starter
€79 per month (billed annually, 2 months free). This plan includes 100 leads sourced every month (approximately 5 per day), making it perfect for getting started. Features include LinkedIn monitoring, AI enrichment, ICP filtering, and integrations.
Pro
Popular plan. Pricing is not specified in the provided content, but it is designed for growing teams that need more leads and advanced features.
Frequently Asked Questions
How does max determine my Ideal Customer Profile (ICP)?
max automatically analyzes your company website to understand your product, services, and target audience. He looks at the language used, the industries mentioned, and the types of customers you highlight. From this analysis, max builds a dynamic ICP that includes criteria like industry, company size, job titles, and geographic location. You can also manually refine this profile within the platform to ensure it perfectly matches your sales strategy.
What kind of buying signals does max track?
max tracks a wide range of high-intent signals across public web data. This includes LinkedIn activities like posts, comments, and reactions; company events like new funding rounds, product launches, and hiring sprees; and job changes for key decision-makers. He also monitors for specific keywords and topics that indicate a lead is actively looking for a solution similar to yours. The goal is to identify moments when a prospect is most likely to be receptive to outreach.
How do I receive my leads from max?
You have two primary ways to receive your leads from max. First, you will receive a daily email digest containing a batch of new, high-intent leads that match your ICP. Second, for immediate notifications, max can send real-time alerts to your Slack channel the moment a hot lead is detected. This ensures you never miss a critical opportunity. You can also set up integrations to push leads directly into your CRM or sales engagement platform.
Is max replacing my sales team?
No, max is designed to work alongside your sales team, not replace it. He automates the time-consuming, repetitive tasks of prospecting, data enrichment, and signal monitoring. This frees up your SDRs and founders to focus on higher-value activities like building relationships, crafting personalized messages, and closing deals. You remain in full control, with the ability to review max's suggestions, approve leads, and customize his approach to fit your team's unique style.
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