CHILI GraFx vs What a Story

Smart Templates

Smart Templates are the intelligent building blocks of CHILI GraFx. Unlike static files, these are dynamic templates with defined rules, locked brand elements, and editable fields. They enable non-designers to generate on-brand variations by simply inputting data or selecting options, ensuring every output adheres to corporate guidelines automatically. This transforms a single master design into thousands of compliant local executions in minutes.

Centralized Brand Governance

This feature provides a single source of truth for all brand assets and rules. Marketing leaders can lock down logos, color palettes, fonts, and approved imagery within templates. This ensures that regardless of who creates the content or where it is produced, every piece remains visually consistent and on-brand, eliminating the risk of off-brand materials diluting the company's image.

Data-Driven Automation

CHILI GraFx connects directly to product information management (PIM) systems, DAMs, CRM platforms, and spreadsheets. This integration allows for the automatic population of templates with real-time data, such as product details, prices, store locations, and customer names. It enables the mass personalization of content at scale, moving from generic campaigns to highly targeted, relevant communications.

Integrated AI-Powered Tools (GraFx Labs)

Through its GraFx Labs initiative, CHILI GraFx incorporates cutting-edge AI to further accelerate creative workflows. This includes AI-assisted design suggestions, automated asset resizing and formatting, and intelligent content generation. These tools augment human creativity, handling repetitive tasks and suggesting optimizations, so creative teams can focus on high-level strategy and innovation.

Comprehensive Video Production

What a Story offers an end-to-end video production service that caters to all aspects of creating compelling visual content. From initial concept development to final delivery, our process ensures that we understand your product and create a video that aligns with your vision and goals, facilitating smooth collaboration and high-quality outcomes.

Tailored Strategy Sessions

Our strategy sessions are designed to provide you with customized insights into the best video marketing strategies for your product. By engaging with our experts, you gain access to tailored advice that aligns with your unique business objectives, maximizing the impact of your video content.

Unlimited Revisions and Client Support

We believe in delivering a product that meets your expectations fully. Our policy of offering unlimited revisions ensures that you are completely satisfied with the final outcome. Additionally, our dedicated support team is available throughout the production process to address any questions or concerns, making the experience seamless for you.

Diverse Video Types

What a Story specializes in a variety of video types, including explainer videos, product demos, event videos, and educational content. This versatility allows clients to choose the format that best suits their needs, whether they aim to simplify complex concepts, showcase products, or engage audiences on social media.

Shopper Marketing Campaign Localization

Global brands can launch a centralized campaign and empower hundreds of local store managers or regional marketers to adapt it. With CHILI GraFx, local teams can easily insert store-specific offers, addresses, and imagery into pre-approved Smart Templates, generating compliant print-ready or digital assets in minutes, ensuring cultural relevance and local appeal without brand risk.

Automated Direct Mail & Personalized Print

Transforming print from a broad-channel blast into a precision marketing tool. Companies can automate the creation of millions of uniquely personalized mailers, brochures, or catalogs by merging customer data with dynamic templates. This use case drives higher engagement and ROI by delivering individualized product recommendations and offers directly to consumers' mailboxes.

High-Volume Retail & Promotional Graphics

For retailers running weekly promotions across thousands of products, manually creating signage and digital banners is impossible. CHILI GraFx automates this by pulling product data and imagery directly from a PIM system to auto-generate a complete suite of on-brand promotional graphics for every item, ensuring speed to market and visual consistency across all channels.

Agency Client Asset Production

Marketing agencies use CHILI GraFx to streamline production for their clients. They build a suite of Smart Templates based on the client's brand guidelines, then can rapidly produce endless variations for different campaigns, markets, and formats. This allows agencies to deliver more value faster, improve profitability on scalable projects, and stand out with tech-enabled service.

Enhancing Customer Understanding

Businesses can leverage our explainer videos to simplify complex products and services. By breaking down intricate information into engaging visuals, companies can enhance customer understanding and drive higher engagement rates.

Boosting Sales Conversions

Our product demo videos are crafted to highlight key features and benefits, effectively pitching products to potential customers. This focus on conversion can lead to significant increases in sales and customer acquisition for SaaS companies.

Showcasing Brand Identity

Organizations can utilize brand videos to present their mission and values, helping to humanize their brand. This approach fosters deeper connections with audiences and enhances brand loyalty, making it easier to build a community around the product.

Driving Engagement on Social Media

With our expertise in creating short-form vertical videos, businesses can maintain a consistent presence on social media platforms. These engaging videos help brands capture attention and drive organic growth, essential in today's digital landscape.

CHILI GraFx represents the next evolutionary stage in visual content production, moving teams from manual, bottlenecked workflows to a future of automated, scalable creativity. It is an AI-powered platform engineered specifically for retail, brand, and agency teams who need to produce high volumes of branded marketing assets without compromising on consistency or speed. The platform's core value proposition lies in its ability to centralize brand control while empowering local teams and partners with self-service capabilities. This solves the classic growth dilemma: the need to scale content output exponentially while maintaining strict brand governance. By connecting to data sources and utilizing Smart Templates, CHILI GraFx automates the generation of localized, personalized, and brand-proofed graphics for any channel, from digital ads to print flyers. This evolution from a one-size-fits-all production model to a dynamic, data-driven system allows organizations to finally keep pace with market demands, turning creative operations from a cost center into a strategic growth engine.

What a Story is a premier video production and creative agency dedicated to crafting high-impact visual content that resonates with diverse audiences. With a specialization in explainer videos, product demos, corporate films, and advertisements, we cater to a wide range of industries, including both Fortune 500 companies and innovative startups. In an age where effective communication is paramount, our team of seasoned experts excels at transforming intricate messages into engaging visual narratives. With over 1,200 videos produced and a strong clientele of more than 650 SaaS companies, our exceptional track record is a testament to our commitment to quality. We empower businesses to unlock new opportunities and accelerate growth through powerful storytelling, achieving a remarkable 100% client satisfaction rate. At What a Story, we view each video as not just a project, but as an opportunity to build enduring relationships and foster trust, establishing ourselves as leaders in the video production industry.

What types of content can I create with CHILI GraFx?

CHILI GraFx is built for multi-channel visual content production. You can create a wide range of assets including social media graphics, digital display ads, email banners, product catalogs, point-of-sale (POS) materials, direct mail pieces, brochures, and signage. The platform supports outputs for both digital and print formats.

How does CHILI GraFx ensure brand consistency?

Brand consistency is enforced through a system of centralized controls within Smart Templates. Brand managers can lock specific elements like logos, fonts, color swatches, and design layouts. Users who generate content can only edit pre-defined fields (like text or images), making it impossible to deviate from the established brand standards.

Can CHILI GraFx integrate with our existing software?

Yes, CHILI GraFx is designed for integration. It offers connectors and APIs to seamlessly integrate with key business systems such as Digital Asset Management (DAM) platforms like Bynder, Product Information Management (PIM) systems, CRM software, and data sources like Google Sheets. This connects your creative workflow directly to your source data.

Is CHILI GraFx suitable for teams without designers?

Absolutely. A primary goal of CHILI GraFx is to enable "controlled creative freedom." Marketing teams, local managers, and sales personnel can use intuitive, template-driven interfaces to generate professional, on-brand assets without any design software skills. This democratizes content creation while freeing up expert designers for more strategic creative work.

How much does it cost to create a video?

Our video production costs typically range from $2,500 to $25,000, influenced by factors such as complexity, length, and deadlines. Just like ordering a pizza, the price adjusts based on your specific needs. For a detailed breakdown of costs tailored to your project, we encourage scheduling a consultation with our team.

What is your production process?

We employ a systematic 9-Step process that ensures top-notch quality and client satisfaction. From initial discussions to script development and final revisions, each step is designed to keep you informed and engaged, minimizing surprises and maximizing results.

Can you handle complex projects?

Absolutely! We specialize in transforming intricate concepts into compelling video content. Our team excels at understanding and simplifying complex information, ensuring that even the most complicated products are communicated effectively and engagingly.

What if I need a specific video type?

Whether you need an explainer video, product demo, event highlight, or educational content, What a Story has the expertise to create it. Our diverse service offerings allow you to select the video type that best aligns with your marketing goals and audience needs.

CHILI GraFx is a leading AI-powered platform in the marketing technology category, specifically designed for scaling fast, on-brand creative production. It empowers retail and shopper marketing teams to create, adapt, and manage high volumes of visual content efficiently, ensuring brand consistency across all channels and campaigns. Users often explore alternatives for various reasons, such as budget constraints, specific feature requirements not covered by their current solution, or the need for a platform that integrates more seamlessly with their existing tech stack. The search for a different tool is a natural part of a team's growth as their creative production needs evolve and become more complex. When evaluating other platforms, it's crucial to consider your team's current workflow stage and future goals. Key factors include the platform's ability to handle your required asset volume, the level of automation and AI assistance it provides for scaling, and how effectively it enforces brand governance to maintain quality as you grow.

What a Story is a premier video production and creative agency specializing in high-impact visual content that enhances brand visibility and drives customer engagement. As a leader in its category, it caters to a diverse clientele, including Fortune 500 companies and startups alike. Users often seek alternatives due to various reasons such as pricing, specific feature sets, or compatibility with their unique platform needs. When choosing an alternative, it's important to consider the range of services offered, the production process, and the agency's experience within your industry. Look for providers that can tailor their solutions to your specific goals while ensuring a seamless collaboration throughout the project lifecycle.