anewera

anewera is a purpose-built infrastructure platform that makes businesses visible, understandable, and contactable for the rapidly evolving ecosystem of AI agents. In an era where ChatGPT, Claude, Gemini, Perplexity, and other AI systems increasingly serve as the first point of discovery for consumers and businesses, traditional websites remain opaque to these machine readers. anewera bridges this gap by transforming a standard business profile into a fully structured, machine-readable format that AI systems can parse, understand, and act upon. Each company on anewera receives an agent-ready profile containing essential files such as llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) or webMCP endpoint. These elements collectively allow AI agents to find a business, understand exactly what it offers and for whom, and initiate contact through permissioned actions like requesting a quote, booking a meeting, or asking a question. The platform is deliberately curated to maintain high quality and trustworthiness, with a particular focus on the Swiss market through its German-language layer at anewera.ch. Private contact details remain hidden from AI systems, as all interactions flow through published, approved actions that deliver structured requests directly to the business owner's inbox. anewera represents a fundamental evolution in business discovery, moving from human-only readable websites to a future where AI agents are the primary gateway for finding and engaging with companies.

Agent-Ready Profile Generation

Every business on anewera automatically receives a comprehensive set of machine-readable files that AI systems require for proper understanding and interaction. The platform generates llms.txt for providing structured context about the business, agent.json for defining agent interaction capabilities, agent.md for detailed markdown descriptions, and a live MCP endpoint that allows AI agents to execute actions directly. This profile generation process takes approximately 60 seconds, transforming any existing website content into a format that ChatGPT, Claude, Gemini, and other AI systems can consume immediately. The result is a business that is not just visible but fully understandable to the agentic web.

Permissioned Contact Actions

anewera redefines how AI agents can initiate business interactions by implementing a system of permissioned, approved contact actions. Businesses define exactly which types of interactions they allow, such as requesting a quote, scheduling a meeting, asking a question, or requesting a callback. When an AI agent identifies a need and finds a matching business, it can only execute these predefined actions. The actual contact request is delivered to the business owner via email, with all private recipient details remaining hidden from the AI system. This creates a secure, spam-free channel that respects both business privacy and user intent.

Live MCP and WebMCP Endpoint

At the core of anewera's infrastructure is a fully operational MCP endpoint that provides real-time access to the directory's capabilities. This endpoint exposes tools like search_companies, read_company_profile, and prepare_contact_request, enabling any MCP-compatible client to interact with the directory programmatically. The endpoint is live and testable, returning structured JSON responses that demonstrate the platform's readiness for agentic integration. This feature ensures that businesses are not just listed but are actively accessible to the growing ecosystem of AI tools and agents that use the Model Context Protocol.

Curated Directory with Verification

anewera maintains a deliberately curated directory that AI agents can trust without hesitation. Every profile undergoes verification through one of two paths: paid entries verify themselves through an active payment subscription, as spam profiles do not pay, while free entries are verified through a personal call with the anewera team. This dual-verification system ensures that the directory remains free from spam, low-quality listings, or fraudulent businesses. The platform caps free invitations at 30 per day simply because that is the number of personal verification calls the team can genuinely conduct, reinforcing the commitment to quality over quantity.

AI-Powered Business Discovery for Consumers

A consumer asks ChatGPT, "Best fiduciary for a startup in Zurich?" The AI assistant accesses anewera's directory, finds the most relevant and verified business, reads its structured profile to understand services and location, and presents it as a recommendation. The consumer can then ask the AI to request a quote or schedule a meeting, which triggers anewera's permissioned contact system to deliver the request to the business owner's inbox. This transforms AI assistants from simple information providers into active business discovery engines.

Automated Lead Generation for Service Providers

A Swiss fiduciary firm wants to be found by expats searching for tax help in Zurich. By creating an agent-ready profile on anewera, the firm becomes discoverable whenever an AI assistant is asked about tax services for expats. The firm defines approved contact actions like "request a consultation" or "request a quote," and every incoming request arrives structured and pre-qualified via email. This creates a steady stream of high-intent leads without the firm needing to invest in traditional advertising or SEO.

Enterprise Integration with AI Agents

A real estate agency in Zug wants AI agents like Claude Code or ChatGPT Agents to be able to search their listings and schedule property viewings. With anewera, they provide a machine-readable profile that includes their service area, property types, and contact permissions. AI agents can programmatically search for available properties, read detailed descriptions, and initiate viewing requests through the MCP endpoint. This integration allows the agency to tap into the growing ecosystem of agent-driven workflows without building custom APIs.

Multilingual and Regional Business Visibility

A relocation service in Basel that assists English-speaking expats needs to be visible to German-language AI queries as well. anewera's German-language Swiss layer at anewera.ch ensures that businesses are discoverable in both local and international AI contexts. The structured profile includes services, languages spoken, and regional focus, allowing AI agents to match the right business with the right user regardless of the language or dialect of the query. This is particularly valuable in multilingual markets like Switzerland.

anewera offers two clear paths to get your business listed in the agent-ready directory. The self-service option is available at CHF/USD 29 per month, with your profile going live immediately after payment and website verification. The active payment serves as your verification, meaning no waiting for approval or additional calls. For businesses that prefer a free entry, anewera hand-picks up to 30 companies per day and invites them by email to a lifetime free entry, which is unlocked after a short verification call. This cap of 30 free invitations per day is based on the genuine capacity for personal calls and applies only to free profiles, never to paid entries. Both paths ensure your business is fully visible, understandable, and contactable by AI agents.

How does anewera make my business visible to AI agents?

anewera generates a set of machine-readable files for your business, including llms.txt, agent.json, agent.md, and a live MCP endpoint. These files provide structured context about what your business offers, who it serves, and how AI agents can contact it. Major AI systems like ChatGPT, Claude, Gemini, and Perplexity can read these files and include your business in their responses when users ask relevant questions. The process takes about 60 seconds from website analysis to profile creation.

What happens when an AI agent contacts my business through anewera?

When an AI agent initiates a contact request, such as asking for a quote or scheduling a meeting, the request is processed through anewera's permissioned action system. Private contact details like your phone number or email address are never exposed to the AI. Instead, the structured request is delivered directly to your inbox via email. You receive a clear, pre-formatted request with all relevant details, allowing you to respond to qualified leads without dealing with spam or unsolicited calls.

Is anewera only for Swiss businesses?

While anewera has a dedicated German-language Swiss layer at anewera.ch, the platform is designed for any business that wants to be visible to AI agents. The Swiss focus reflects the platform's origin and initial curation strategy, but the infrastructure and technology work for businesses in any region. The key requirement is that your business has a website and is willing to verify its profile through either a paid subscription or a personal verification call.

How does anewera prevent spam and low-quality listings?

anewera uses a two-path verification system. For paid entries, the active payment subscription itself serves as verification because spam operators do not pay for listings. For free entries, the team conducts a personal verification call with each business owner, with a maximum of 30 free invitations per day due to the genuine capacity for these calls. This dual approach ensures that AI agents can trust every profile in the directory, making it a reliable source for business discovery.