Formly

Formly is a next-generation form builder designed for teams who want to move from a blank page to a polished, high-converting form in seconds. Instead of wrestling with templates or starting from scratch, users describe the outcome they want in natural language to an AI agent like Claude, ChatGPT, Cursor, or Codex, and Formly generates the questions, field types, and page flow automatically. This evolution from manual form creation to AI-assisted generation represents a fundamental shift in how teams approach data collection. Formly is built for product managers collecting beta feedback, HR teams screening job applicants, marketers qualifying leads, event organizers managing registrations, and any team that needs answers without the friction of traditional form tools. The platform combines the speed of AI generation with the control of a full visual editor, so every form can be fine-tuned, branded, and optimized. Forms support drag-and-drop blocks, multi-page flows, conditional logic, answer piping, file uploads, signatures, ratings, and custom branding. Beyond creation, Formly provides analytics, submissions tracking, webhooks, email notifications, and GDPR-conscious hosting in Europe. The core philosophy is simple: you do not need a form, you need answers. Formly helps teams grow from manually building each form to having an AI assistant that drafts, publishes, and even summarizes responses back in chat, creating a continuous feedback loop that evolves with each use.

AI-Powered Form Generation from Chat

Describe the outcome you want in plain language to any major AI agent, and Formly turns that goal into a complete form with relevant questions, appropriate field types, and a logical page flow. Whether you need a job application with resume upload, a customer satisfaction survey, or an event registration form, the AI drafts it in seconds. This feature represents a stage of evolution where teams move from manual form design to conversational creation, reducing setup time from hours to moments while maintaining quality and conversion focus.

Full Visual Editor with Drag-and-Drop

Every AI-generated form opens in a complete visual editor where you have total control over every element. Drag and drop blocks to rearrange fields, add new question types, split forms into multi-page flows, and see real-time previews of how your form looks on any device. This editor is not a locked template but a flexible workspace where you can go far beyond what the AI initially built, adding custom branding, adjusting layouts, and fine-tuning the user experience to match your exact requirements.

Advanced Logic and Personalization

Formly supports conditional logic, answer piping, and variables that make every form feel personal and relevant to each respondent. Show or hide questions based on previous answers, pipe collected data like names or email addresses into later questions, and create dynamic paths that adapt as people fill out your form. This capability transforms static forms into intelligent conversations that guide respondents through personalized journeys, increasing completion rates and data quality.

Comprehensive Response Management and Integration

Beyond form creation, Formly provides a complete system for managing submissions, analyzing results, and integrating with your existing workflow. View real-time analytics on response rates and completion percentages, set up webhooks to push submissions instantly to any service, configure email notifications for new entries, and use the REST API or MCP to let your AI agent fetch and summarize responses. This feature ensures that answers flow directly into your CRM, database, or analysis tools rather than sitting isolated in a dashboard.

Beta User Feedback Collection

Product teams can generate a feedback survey for beta users by simply asking their AI agent, creating a form that captures ratings, open-ended feedback, and feature requests. The multi-page flow keeps the survey focused, while conditional logic shows follow-up questions only when relevant. Responses are analyzed automatically, with the AI agent summarizing trends like most requested features, average ratings, and common pain points, allowing teams to iterate rapidly based on real user data.

Job Applicant Screening

HR teams can build comprehensive job application forms that include resume uploads, cover letters, skills assessments, and signature fields. The AI drafts questions based on the role description, and the visual editor allows for fine-tuning. Multi-page flows keep applicants engaged through personal details, experience sections, and final acknowledgments. Webhook integration sends completed applications directly to the ATS or CRM, and the AI agent can summarize applicant pools by qualifications and experience levels.

Lead Qualification and Capture

Marketing teams can create lead generation forms that qualify prospects through intelligent question paths. Conditional logic shows pricing questions only to interested buyers, while answer piping personalizes follow-up messages. Custom branding and embedded forms on landing pages maintain brand consistency. Each submission triggers a webhook to the CRM, and analytics track conversion rates and drop-off points, enabling continuous optimization of the lead capture funnel.

Event Registration and Management

Event organizers can build multi-page registration forms that collect attendee details, session preferences, dietary requirements, and payment information. File uploads handle waiver signatures or headshots, while ratings fields capture feedback post-event. The form can be embedded on the event website or shared via a short link. Email notifications confirm registrations, and webhooks sync attendee data with event management platforms, creating a seamless registration experience from start to finish.

How does Formly generate forms from AI agents?

You connect Formly to your preferred AI agent once, which takes about two minutes of setup. After that, you simply describe the outcome you want in natural language, such as "Create a feedback survey for our beta users" or "Build a job application form with resume upload." The AI agent communicates with Formly's API to generate the appropriate questions, field types, and page flow based on your description. The form is then published and available immediately, and you can open it in the visual editor to make any adjustments.

Is my data secure and GDPR compliant?

Yes, Formly is hosted in Europe and is fully GDPR compliant. The platform does not use cookies or track your form responses. Your data stays yours, and you maintain full control over how submissions are stored, accessed, and exported. Formly's hosting infrastructure ensures that data remains within European jurisdiction, meeting strict privacy requirements for businesses operating in or serving customers in the European Union.

Can I customize forms after the AI generates them?

Absolutely. Every AI-generated form opens in a full visual editor, not a locked template. You can change anything and everything: rearrange blocks with drag-and-drop, add new question types like signatures, ratings, file uploads, or matrices, split the form into multi-page flows, apply conditional logic, pipe answers between questions, and add your own branding including logos, colors, and custom domains. The AI draft is just a starting point that you can evolve into exactly what you need.

What integrations does Formly support for receiving submissions?

Formly supports multiple ways to get your submissions where they need to go. Webhooks push every submission to any service that accepts webhooks the moment it arrives, with no middleman or polling required. The REST API allows you to pull responses programmatically, and the MCP integration lets your AI agent fetch and summarize responses for you. Zapier and Make integrations are coming soon, and you can request additional integrations directly. Email notifications can also be configured for each new submission.