Roast My Web

About Roast My Web

Roast My Web is a transformative AI-powered tool designed to automate and elevate the website audit process for digital professionals. It turns any URL into a comprehensive, client-ready report in approximately two minutes, eliminating the need for hours of manual analysis. The platform is engineered to help agencies, freelancers, and founders quickly identify the specific issues that are hurting conversions and eroding user trust, translating those findings into clear, actionable recommendations. Its core value proposition lies in its speed, depth, and presentation. Unlike generic website checkers, Roast My Web delivers practical feedback across critical disciplines like UX, conversion optimization, and SEO, all wrapped in a polished, brandable format. It empowers users to move from diagnosis to execution with confidence, providing not just a list of problems but a prioritized roadmap for growth. With features like batch audits, competitor comparison, and a deeper "Thinking Mode," it supports businesses at every stage, from initial launch to ongoing optimization, ensuring their online presence is constantly evolving to capture more leads and sales.

Features of Roast My Web

One-Click AI Website Audit

The cornerstone feature is the lightning-fast, automated audit. Simply paste a URL, and in about two minutes, the AI analyzes the site across multiple dimensions including design, user experience, content quality, conversion elements, mobile responsiveness, and SEO. It generates an overall score and a section-by-section breakdown, pinpointing exactly what's working and what's holding the site back. This replaces days of manual work with instant, data-driven insights, allowing you to focus on implementing fixes rather than finding them.

Client-Ready Report Editor & Branding

This feature transforms raw audit data into a professional deliverable. The built-in editor allows you to tweak the AI-generated text, hide sections, or add your own commentary to tailor the report perfectly for each client. With one click, you can apply your custom logo, brand colors, and company text. The final output is a beautifully formatted, white-labeled PDF that you can download and share immediately, presenting your expertise in a polished package that builds trust and justifies your value.

Competitor Comparison & Ranking

Roast My Web allows you to move beyond introspection by benchmarking your site against competitors. You can input competitor URLs to see how your site ranks alongside them in the tool's analysis. This provides crucial context, revealing whether your issues are industry-wide or unique disadvantages. It highlights relative strengths and weaknesses, offering strategic insights on where to focus your efforts to gain a competitive edge and outrank others in your niche.

Batch Audits & Thinking Mode

For power users managing multiple sites or projects, the batch audit feature is a massive time-saver. You can paste over 100 URLs at once, and the AI will process them all, providing a scalable solution for agencies. For mission-critical pages like main landing pages or product launches, the "Thinking Mode" offers a deeper level of analysis. This mode engages a more thorough AI reasoning process to catch subtle usability issues and provide higher-confidence, nuanced recommendations for pages where every conversion matters.

Use Cases of Roast My Web

Freelancers & Consultants Winning New Clients

Freelancers and solo consultants use Roast My Web to create powerful audit reports as a lead-generation and sales tool. Before a proposal, they can run a quick roast on a prospect's website and present a branded PDF highlighting clear opportunities for improvement. This demonstrates immense value upfront, showcases their analytical skills, and frames the conversation around specific, actionable results, significantly increasing their chances of winning the contract.

Digital Agencies Scaling Service Delivery

Agencies integrate Roast My Web into their service workflows to deliver consistent, high-quality audits at scale. Instead of senior staff spending hours on manual reviews for every client, they can generate a foundational report in minutes. The team can then use the editor to customize and add strategic insights, allowing them to serve more clients without compromising quality. It standardizes their audit deliverable and frees up time for higher-level strategy and creative work.

SaaS Founders & Indie Hackers Optimizing Product Launches

Founders and indie hackers launching new products or features use the tool to critically evaluate their own landing pages. The AI provides an unbiased "roast" that identifies conversion killers, confusing UX, and trust gaps they might be too close to see. The actionable steps help them iterate quickly before and after launch, improving user onboarding, increasing sign-up rates, and ensuring their site effectively communicates their product's value to drive growth.

SEO & CRO Specialists Driving Data-Backed Strategies

Specialists in Search Engine Optimization and Conversion Rate Optimization use Roast My Web as a rapid diagnostic tool. It combines technical SEO checks with on-page UX and conversion analysis in a single pass, providing a holistic view of performance barriers. The prioritized recommendations help them build a data-backed roadmap, deciding whether to fix broken mobile elements first, rewrite weak copy, or improve page speed, ensuring their efforts have the maximum impact on traffic and revenue.

Frequently Asked Questions

How long does an audit take?

An audit with Roast My Web is incredibly fast. After you paste a URL and click "Scan My Web," the AI typically generates a comprehensive, polished report in about two minutes. This includes analysis across design, UX, conversion, SEO, and mobile, complete with scores, summaries, and actionable recommendations.

Can I customize the audit reports for my clients?

Absolutely. A core feature of Roast My Web is the manual report editor. You can modify any of the AI-generated text, hide sections you don't want to include, and add your own personal advice or commentary. Furthermore, you can fully brand the report with your logo, company colors, and custom text in about 60 seconds, creating a white-labeled, professional PDF to share.

What is "Thinking Mode"?

Thinking Mode is an advanced setting for when you need a deeper, more nuanced analysis. For critical pages like your main homepage or a sales landing page, switching on Thinking Mode instructs the AI to engage in a more thorough reasoning process. It spends extra time analyzing subtle issues and provides higher-confidence, more detailed recommendations to catch problems you might otherwise miss.

Is there a money-back guarantee?

Yes, Roast My Web offers a 30-day money-back guarantee. This allows you to test the tool thoroughly, run audits on multiple sites, and evaluate the quality of the insights and reports. If you are not satisfied with the service within the first 30 days, you can request a full refund.